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The strategist is responsible for building a car owner database package program that generates revenue for your company. This is crucial if you want to generate leads and revenue, as the strategy specialist will provide direction, unity, and vision to the Sales and Marketing efforts.
But this is a very specialized profile. Remember that it will be in charge of grouping Sales and Marketing around common objectives, so leadership is taken for granted. But there are other mandatory characteristics that it must have:
1. Knowledge of marketing technologies
If you are committed to revenue generation, then technology is a core element of the solution. The strategic leader must be well versed in marketing tools so that he or she can choose the one that best fits your company's needs and provide guidance to the team on how to leverage them.
At Impulse, for example, we use Hubspot , but there are other options on the market and it is the responsibility of the area leader to evaluate and choose them.
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2. Experience in making strategic marketing decisions
The strategist must have experience leading companies like yours to their results. The ability to quickly analyze the situation of your business to suggest the best solution to any unforeseen event is essential. In addition, experienced strategists generate more confidence in your clients.
We all know that the best decision makers are those who invest a good part of their time in training in new methodologies , do not lag behind trends and are constantly looking for innovative solutions.
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3. Work with top-level teams
Marketing strategists need to have a strong team around them that includes specialists in areas such as conversion-focused copywriting, content editing, user experience design, graphic design, and web development.
But the true characteristic of a leader must be to understand and take advantage of the strengths of each member of the team in order to allocate resources to projects efficiently. This ability to manage people is synonymous with success.
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4. Analytical mind as a strength
The best strategists are those who are passionate about data analysis, those who manage to generate novel insights that lead to the right strategies and tactics to drive results. If he understands where to focus based on what the data indicates , he is the strategist you are looking for.
5. Prioritize customer success
The marketing strategy leader’s passion should be helping customers succeed. Their enthusiasm for customer success should be authentic. If that passion doesn’t come through in your initial conversations or they don’t discuss how their actions are going to drive results for your business , then you may want to keep looking.
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6. Customer and revenue-centric vision
You want someone who focuses on big goals, not day-to-day tactics. That's why their specialty should be knowing how to turn marketing and sales efforts into revenue . A strategist should understand ROI, financial goals, and programs to achieve better performance.
Now, how to identify these marketing strategy stars. Usually, in addition to the above characteristics, they are inspiring, creative leaders who inspire enough trust in you to delegate to them the strategic decision-making process regarding the generation of income for your business.
7. He is in constant training
A marketing strategist never stops studying. Keeping up to date with the industry's constant and dizzying changes is one of the qualities most valued by the best companies. Methods evolve, so do technologies, and with them marketing strategies.
The professional you need is one who understands that change and constant learning is one of the things that make marketing the profession of the future.