4 tips for writing evergreen content

[samiaseo75]

When writing evergreen content, all the imperatives for writing quality content apply.

However, here are some specific tips to ig data ensure your content won't need updating in three months. (True evergreen content won't need updating for a long time, ideally never.)

Keep examples timeless
Avoid even fleeting references to cultural events, news, or trends that will quickly become outdated in a few months.

Don't use them as examples or make jokes about them (unless your brand voice requires jokes).

For example, many articles about social media marketing from a certain period referenced now-defunct technologies like Google+ or Vine - and once those apps/services were defunct, those mentions had to be edited to keep the content evergreen. In any case, try to limit discussions of trends to their own blog posts.