Add sharing and list joining buttons to your email

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This often overlooked list growth tool can be your best source of new leads. Why? Because not everyone who sees your email will be on your email list. Plus, leads that come through existing customers are more likely to trust your brand before you even have a chance to tell them about your products.

Include a simple call to action—like a share teacher data button , because those especially stand out—and encourage readers to forward the content of your email to their email contacts and social media followers.

Don’t forget to give new readers an easy way to join your list. This works like a prominently displayed “Subscribe” button. Link it to a landing page that allows readers to quickly submit their contact information.

Run a lead generation ad
Paid PPC advertising offers an excellent means of attracting the attention of qualified prospects. Various social media platforms - such as Facebook, Instagram and LinkedIn - offer you the opportunity to utilize this tactic.

The platforms you rely on will largely depend on your industry and target audience, but wherever your PPC ads appear, they should direct users to relevant landing pages. Once they arrive at these pages, users can fill out sign-up forms and join your email list.