Google’s approach to notoriety is based on a detailed assessment of “notability” based on geographic location, topic, and the type of entity involved. This means that what is notable can vary greatly depending on the type of entity and geolocation.
Attention is specific to both people and self employed data Google. It's about being at the forefront, getting into people's minds, and having a big impact in a specific industry and location, which justifies recognition from a specific audience.
The importance of attention in Google's algorithms is demonstrated in the SERPs. For example, if there are multiple people with the same name involved in the same service, the knowledge panel of the one Google considers the best will be displayed.
For example, data from Kalicube Pro suggests that ranking in entity-driven SERP features , such as people entering queries or “top” entity lists, is heavily influenced by attention.
It can be said that building awareness for NEEATT is a traditional PR package for Google.
A large part of the work we do for our clients involves guiding them to focus on the most relevant PR goals and ensuring that the resulting press materials are well understood and meaningful to Google.
What is NEEATT? Attention is a huge signal for Google
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