Nostalgia marketing to connect with consumers

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Mentions or words related to past memories skyrocketed from 13 million to 24.4 million worldwide, according to Hubspot data. Connecting with past memories and creating positive messages based on an emotional connection with consumers will help improve both perception and relationships.

In the current climate, many consumers are looking for happy memories from the past, a safe place, a fond memory to hold onto. This can certainly be a recurring element to engineer data implement within your marketing plan .

Ultimately, digital marketing and social media are something we can't neglect in a context like this. A good marketing plan must take global trends into account, and our strategy must be adapted to them. We mustn't forget to analyze the competition and strive to strengthen our brand through a strong community with quality followers . They, the consumers, will always remain at the center of our strategy.

If your brand needs to be relaunched with a social media plan and marketing strategy 100% tailored to your needs and the current situation, don't hesitate to contact Bannister Global—we'll be happy to advise you!