How does website accessibility affect SEO?

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Web accessibility and search engine optimization (SEO) may seem like different aspects of website management. After all, one focuses on making online content usable for people with disabilities, while the other focuses on increasing a website’s ranking in search engines. However, the two areas overlap significantly.

Improving website accessibility can have a positive impact on SEO in several ways, including:

Ensuring a better user experience: Google chinese malaysia data considers user comfort when deciding where to rank websites in search results. And since the goal of web accessibility is to improve the web experience for everyone, implementing accessibility best practices can indirectly contribute to better search visibility.
Improve readability and content structure: Good website accessibility requires clear, logical, and organized presentation of content - all in line with SEO best practices. Structured headings (H1, H2, H3 tags), descriptive link text, and easy-to-read fonts help both human users and search engine bots better navigate and understand your website.
Improve image visibility: Using alt attributes to describe images not only makes your site more accessible to visually impaired users, but also allows search engines to better understand and index your multimedia content. This, in turn, can increase your visibility in image searches and attract more visitors to your site.