Thumbnails are key to branding, but not to discovery

[bitheerani93]

An interesting point they address is the role of thumbnails in YouTube Shorts . While they're essential for attracting clicks in long videos, they're not as important in Shorts , as most views come from the automatic feed. However, creating custom thumbnails is still valuable for creating a professional image and attracting brands.

Key metrics
The ability to generate repeat phone number library is key : the most successful Shorts generate a desire to be watched repeatedly. When assessing their success, the most relevant metrics are retention, percentage of completed viewing, and abandonment rate . It's important to note that the algorithm prioritizes content that users value and enjoy , beyond simple length.

Frequency and trends
Posting frequently is a good thing, but quality is more important than quantity when it comes to success with Shorts . Creators can take advantage of trends , but it's advisable to transform them into timeless content to prevent them from losing relevance.

The importance of micro-moments
When it comes to storytelling in Shorts , there's an emphasis on creating bite-sized segments that tell a mini-story in a short amount of time . Todd reinforces this by pointing out that some creators are adept at crafting 15-second moments that capture a specific scene or emotion.


In general, it is not recommended to simply cut long videos to make Shorts , as the format requires specific adaptation.

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