Customer-Centric Relevance Delivers Better Results

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To actually win shoppers back, your job is to reach each customer at the right time: before they fade. And, the solution is not more segmentation – even with the smartest of segments, you won’t get to each customer. You need true personalization; data science tuned to each individual shopper.

This is where brands can achieve relevance. Instead of country email list guessing when the time is right to re-engage all your shoppers, know when the time is right for each shopper. Focusing on a customer-centric approach is delivering significant improvements. Brands that personalize the timing of their winback messaging see double the engagement rates and more than 4x the conversions, compared with the one-size-fits-none approach.

If you want to fix your winback problem, start personalizing your engagement to each individual shopper, and save the 2% every week.

Ready to start winning shoppers back? Here are some ways to put customer-centric churn prevention to work for you.