Choosing a domain name is one of the fundamental steps underlying the life of a website. Specifically, “website”: a product that lasts over time and aims to become an important information tool . Let’s get straight to the point: I’m not talking about domains for temporary activities, lead-generation activities in the strict sense, or “pushed” SEO activities. Let’s look at the 4 fundamental elements to take into consideration before purchasing a domain on which to develop your business.
1. Brand Awareness
Before any other consideration, the choice of domain must be based on the brand guidelines (it is not said that they are always there). But I tell you more: today, and for a few years now, not only is the domain linked to the advantages of using our skype database brand, but the choice of the brand itself - of preventive logic - can often depend on the availability of the domain.
Those who deal with issues of strengthening corporate image know how important it is to have a name:
short;
easy to remember;
unique;
themed.
Less is more , yes I know it's overused, but never like in this context does the use of a short name help: it saves space in the promotional "corners", it helps with memorization , it avoids spelling mistakes (even if today Google helps a lot).
Memorization is important: when thinking in a multi-channel way, a brand's message could pass anywhere, it is essential that our main keyword does not leave people's heads, who must arrive in front of the keyboard without doubts about what to type (I talked about something similar in this post of mine , have you already read it?) .