MVP options are divided into two types according to their degree of reliability – high and low:

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Types of MVP

High reliability
Suitable for larger projects with large capital investments. A viable product of this type gives a fairly accurate forecast of performance. The most well-known types of MVP of this concept are:

"The Wizard of Oz" (Flintstone's MVP). This conduit cn mobile phone numbers database figurative name quite accurately describes the operating principle of this type of MVP. Flintstone, the hero of the cartoon of the same name, and "The Wizard of Oz" used only an imitation of the real state of affairs. In reality, this minimum viable product, although declared fully functional, is all its maintenance is carried out manually. In case of successful testing, it already receives automated options.

The success of this approach was illustrated by Nick Swinmurn, co-founder of an online shoe store. By posting photos of the product online, taken in various stores, Nick would track responses, purchase a pair, and ship it to the buyer. In the eyes of the customer, the entire process seemed completely automated, although Swinmurn had virtually no upfront costs to start.

Types of MVP

"Concierge MVP". The principle is similar to the previous method, but unlike it, users know that the service they receive is provided by specific people, not an automated system. This approach was used by the founders of the clothing rental service Rent the Runway. Having launched "Concierge MVP", the entrepreneurs were convinced of the demand for rental services and created an online business.

The point of a disparate minimum viable product is to demonstrate the elements of the toolkit separately, although the project looks like a comprehensive solution. Based on the analysis of the target audience's response, this entire option is combined into a single complex, a system.

Single-functional minimum viable product. Redundancy of MVP functions is one of the most common mistakes. In this case, testing and analysis are greatly complicated. It becomes more difficult to understand which of the proposed functions resonated with users. The goal of a product with one parameter should be to demonstrate the main feature, the approval of which by the target audience will guarantee the success and demand for the entire project.

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MVP options are divided into two types according to their degree of reliability – high and low. This classification is important for startups to understand which approach suits their goals better. For more insights on how MVP can be leveraged for successful product launches, check out this detailed article on mvp development.