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Websites that generate business are not a teacher database package mythological beast. They exist, they are successful, we see them every day, in fact, right now you are on one of them. If you know that your website is your best seller, but yours is not selling as you would like, you should start thinking about achieving a website that captivates consumers in the digital age.
However, it's common to make mistakes when redesigning your website, such as trying to cover everything or making decisions without a basis in research, especially if you're not working with the Growth Driven Design methodology . Your website should have much more than the basic information about who you are, what your company does, and what your services are. Let's start with what you shouldn't do:
Mistake 1: Waiting too long
When traditional websites first appeared, many organizations invested too many resources in designing their website and the price was so high that they waited two or three years to redesign it, making their website obsolete.
Today everything is constantly updated because the digital society demands it , and we also have the resources to make changes on the fly. Waiting too long to update your website means imminent failure for your organization. There are alternatives, not so expensive, that you can start applying to your website to keep it constantly updated. This also generates more confidence in users and can help you increase your visits.
Get to know growth driven design
Mistake 2: Not doing a prior analysis
Before redesigning your website , make sure to analyze your goals, the requirements that will lead your website to be growth-oriented, the functionality of each element, the reference points of your old website, among others. In this way, you will ensure that your website says goodbye to the traditional methodology you used before and embraces Growth Driven Design.
If you need help to carry out this analysis, I invite you to review all the questions you should ask yourself before redesigning your website , without losing sight of any detail.
Your website should be functional, intuitive and convenient enough for your users to find what they need without any problems.
Error 3: Not updating content
You may have thought about updating your website , but there is one more thing you need to update first: your content. Remember, your goal is not only to increase traffic but also to keep people coming back to your website. What better way to do that than by constantly offering fresh content? If your content is innovative, every time people visit your site they will find new things and will want to come back to find out what they will find next.
Have you seen those websites that redesign their website but leave their outdated content exactly the same? It's like taking a shower but putting on the same clothes from the day before - absurd. That's why the recommendation is that, at the same time as you redesign, you update and curate all the content you have. Your users will love the new features!
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Error 4: Colors and fonts
Be careful here! Here you need to take into account your brand's visual identity :
When you begin to redesign your website, your typography should be completely legible and noticeable; that is, its strokes should not be too thin nor its shapes too elaborate.
An excess of colors and fonts, especially those that have nothing to do with the essence of your organization or correspond to its identity, would ruin the aesthetics of your website and also cause confusion and distraction for the user.
When we talk about colors and fonts, we must think about functionality over aesthetics. Studying color psychology will help you a lot to know what each color can generate in your users and, in addition, you will know which ones work best on web pages. Remember that your main objective is to make your content readable and visually attractive.
Mistake 5: Not making it responsive
Nowadays, there are so many devices of different sizes and formats with access to the Internet that it is important that our website is responsive ; that is, that it adapts to the screens of all devices in order to have the opportunity to obtain a greater number of visits and clients .
92% of millennials own smartphones and turn to them, on average, every 10 minutes. So think about it: if your website isn't responsive, you're missing out on significant market share.
But not only the website should be responsive, also the content you share with your audience, the pillar pages or the landing pages, all should be designed for smartphones.
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Mistake 6: Not giving importance to SEO
What's the point of redesigning your website and making it attractive to your target audience if no one is going to see it? Forgetting about SEO or downplaying its importance is one of the most common mistakes made by those who redesign their website without professional advice.
By optimizing your website, you will ensure that search engines find you easily, analyze your content, and have a greater chance of being found, through keywords, by your target audience. Don't neglect any avenue to get closer to your ideal client!
In conclusion, having a website goes far beyond having your own domain and an eye-catching design; it requires constant updating, prior analysis of your situation, having a clear and attractive design that adapts to all platforms and is also SEO optimized so that it can be found in search engines.
If you follow these steps, you will have a website that will work in favor of your sales process, capturing leads and generating business. In short, it will work for you by attracting and converting increasingly qualified leads . If you are consistent with updating the content and implementing technical improvements as the platforms advance, you will be able to position yourself as an expert in your field with your website as your first letter of introduction.