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Did you know that there are free inbound fusion database package marketing certifications? Almost unbelievable, but true. They are within our reach more easily than you think. That is why I will tell you about my recent experience in this new world of inbound marketing, its tools and how I became certified in a new methodology that increased my professional prospects.
Many of us know that it is very important to stay up to date in order to improve our profile in the job market. To achieve this, we use online course platforms or their counterpart in face-to-face format. But to do so we need to invest money, time and planning. The good news is that on the Hubspot platform you can find free marketing courses that you can do even from home.
Hubspot is a platform that not only helps clients manage more organized and automated marketing, but also trains their business partners to improve their knowledge to offer a better product or service.
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At Impulse we use Hubspot as our main work tool and as part of the training for all collaborators, we learn to take advantage of the tool's free lessons and we can become certified according to the profiles or roles we fulfill in the agency.
Learning Inbound Marketing
The inbound marketing certification is the first certification you should get if you want to improve your skills working in an inbound agency. In this certification you will learn the basic principles of running an inbound campaign , from improving the content to get more traffic on your website to changing the outbound marketing mindset that many agencies are used to.
Regarding Inbound Marketing, we can say that this methodology consists of attracting people who are in the process of purchasing a certain product. From here, they are accompanied, through the appropriate content , so that they complete each of the phases of the purchasing process until the final transaction, which is the conversion into a sale, and subsequently they are retained.
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Certification for CMS Developers
In my case, as a front-end programmer, Hubspot offers a section of design tools where you can create landing pages, blogs, and mailing campaigns . That is why the CMS Developers certification fits with the role I play within my squad. This knowledge aligns me with the objectives of inbound marketing to build valuable products for customers.
To complete the CMS Developers certification, it is necessary to have skills in the following areas:
HTML - Web Markup Language
CSS - Cascading Style Sheets
Javascript - Programming Language
With these three skills, developing in Hubspot won't be too complicated. The course they offer is very detailed and teaches you what you need to create quality products. There are specific modules for each section, but you can also create your own. Hubspot also has its own programming language but it's not at all complicated to use.
There are several types of certifications depending on your role in inbound marketing. Each one will improve your skills and make you more productive within your team.
If at this point I have already convinced you that you should try these certifications, here I explain what you must do to get these certificates that will help you in your professional life:
The first thing you need to do is create an account on the Hubspot platform .
Look in the right corner next to the profile for the Learning Center.
Choose the one that best suits your profile and that's it.
One of the advantages of these certifications, besides the fact that they are free, is that upon completion you are given a digital certificate that you can upload to your LinkedIn immediately.
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What are the classes like?
The classes are made up of highly educational videos with specialists explaining the concepts and examples of how to apply inbound in the different roles in a marketing agency. There is as much information as you want to learn from this tool . Some classes are followed by practices or small quizzes so you can measure how much you are learning.
The part that makes us most nervous might be the certification exam, but if you have paid attention to the explanations, there will be no problem in passing satisfactorily. The exams last approximately one hour and are made up of multiple choice questions.
There is no discount for options you marked incorrectly, but if you fail you must wait at least 24 hours to try the second of a maximum of three attempts.
If you've been thinking about taking an inbound marketing course, consider the Hubspot learning platform as a good option. It's a tool that will provide you with many benefits and is not only useful for marketers but also for other roles like mine in front-end programming. Plus, most of them are free!
Part of Impulse's culture is to always be learning. In fact, every two months the agency closes its doors for a day so that its employees can become certified in a specialty. Being certified means continuous improvement for our processes and for the work we do for our clients. That's what we're working on. I hope you'll also be encouraged to leave your comfort zone and opt for certifications that are already the future.