Video marketing for your social media strategy

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Video on corporate social media is suitable for any type of organization, including industrial companies or B2B businesses . In addition to its use on websites, landing pages, or corporate blogs, it can also be extended to social media.

This technique is called Social Video Marketing , and its objective is clear: to create direct links with your target audience and thus increase engagement. Social video is designed to doctor data be distributed through social media . Therefore, it is necessary to create materials compatible with each social network and optimize them as if they were any other content. The use of social media is increasing considerably, and in the wake of the global pandemic, even more so since we are all more connected.

Around 8 billion videos, or 100 million hours, are watched on Facebook every day, and 54.4% of users have watched at least one online video in a month. Furthermore, when you use audiovisual content on social media, your chances of engaging your audience increase tenfold .

What do you think of these statistics? Don't you think your company should make the leap to video marketing? Marketing professionals and business owners who use it recommend this tool.