Interesting links without abusing graphic elements

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Your industrial marketing email or marketing email for professionals should aim to get the recipient to end up on your website , taking a look and browsing for as long as possible.

Therefore, it's important to provide them with various links that direct them there, with content they might find fruitful and valuable. This makes the difference. Place links at the top of the architect data email and repeat them at the bottom. This will increase the chances of them clicking . Make things easier for them and, sometimes, instill urgency, as in this example: "Registration will be open until Thursday."

Finally, if presentation—color, font, graphics, etc.—is important to you, you might want to opt for HTML emails. Just make sure they're simple, free of animations and excessive graphic elements.

These are some key tips to ensure your industrial or commercial marketing emails are beneficial for you and for those you send them to. You'll communicate better and are sure to receive positive feedback.

At Bannister Global, we can improve your company's communications and marketing strategy. Contact us and we'll help you.