CRM Explained: Managing Consumer Relations

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CRM , which stands for “Customer Relationship Management,” is the essential foundation for managing your direct relationship with your customers. Discover below the key features that characterize it:

Customer acquisition and loyalty through the development of new markets.
Effective management of customer support, including fax lists technical assistance and the provision of online documentation.
Deployment of targeted marketing and sales actions to increase your company's turnover.
PRM explained: Managing the relationship with employees
On the other hand, PRM , or Partner Relationship Management, presents itself as your true ally in managing indirect sales channels. Its objectives are as follows:

Carefully choose strategic partners within your distribution chain.
Provide tailored support to your partners, and answer all their questions about your products and sales strategies.
Imagine and implement marketing and sales initiatives to boost your partners' turnover and your own at the same time.
The Point of Divergence: Potential Interlocutors vs. Consumers and Their Role in the Buying Cycle
Distinguishing between a prospect and a customer is a cornerstone of a successful sales strategy. This plays a crucial role in the difference between PRM (Prospect Relationship Management) and CRM (Customer Relationship Management). To fully grasp their role in the buying cycle, it's essential to understand this fundamental difference.