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We know that nowadays, it is not necessary to go to a dealership in person to find out which cars are for sale. In fact, most of them have websites, social networks, YouTube channels, blogs and multiple ways for their leads to find them. This is the new way of selling cars .
If a user is interested in a model, with just one click they will obtain the information and features of the car they are considering.
Traditional advertising, also known as outbound advertising, is a thing of the past and audiences reject salespeople who overwhelm them with a product, even if it is the car of their dreams.
If you own a dealership and bc data vietnam package want to increase your leads, you should think about your customers and know that you can no longer interrupt them with advertising, so you can apply these tips based on inbound sales strategies .
CTA inbound sales campaign 2019 - Between the blog text
1. Lean on your website
Starting the sales process in the automotive sector is about attracting potential customers to the dealership. How is this achieved?
You must be present on the web, but your page must be updated and optimized so that the loading time is the most appropriate, it is responsive and can be viewed on any technological device.
We also recommend that you apply an SEO strategy to your website so that it appears among the first searches on Google.
2. Keep your social networks updated
Believe it or not, there are users who check a brand's social media accounts first, before checking the website itself. That's why it's very important to rely on them.
The best strategy for using social channels is by publishing useful content for your buyer personas.
This way, you can promote your blog, the infographic that the company made about a car model, or promote a YouTube video. The more content you publish, the more traffic and leads you will be able to generate.
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Another important thing to consider is that you should use Facebook Ads campaigns to increase the reach of your posts, attract more traffic to your page and start generating more leads.
3. Keep an eye on forms and landing pages
It is important to include forms and landing pages with clear CTAs on your website. These are the most explicit ways to convert visitors into leads.
Recommendation: Don’t make the typical Call To Action calls that say “Contact us.”
Make them powerful by showing the user what they will find in the download and appealing to their sense of urgency so they take action as soon as possible.
Likewise, don't ask for too much information in one form. The most important is the email, since with it you can start the process of digital nurturing of your contacts, sending useful information such as promotions, new blog posts, newsletters, etc.
4. Analyze and measure the behavior of leads
Remember that, in every marketing process, you must measure your strategies to know if you are getting results or not.
And how do you know when a lead is ready for sale? Through lead scoring , a measurement obtained from the similarities between a lead and the buyer persona and how they have behaved with the brand.
Typically, you need to analyze what content your customers download, how many clicks they make on CTAs, what they are interested in, whether they visit the catalog or pricing page, and so on. Where do you see that information? In a marketing automation tool.
On the other hand, if you want to know whether the user is close to making the purchase or not, you must use a Lead Scoring Matrix, which includes two important variables: engagement and demographics.
The first one is about the engagement this lead has with your brand, while the second one tells you from which part of the world the user is visiting you.
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Another strategy to use is Lead Nurturing , which consists of nurturing users who have been visiting your page and have downloaded content, leaving their contact information.
Your goal is to convert them into a purchase opportunity for the service or product you are offering. How should you use it?
With Email Marketing campaigns that provide the client with a variety of content to help the lead make a decision based on the needs or interests they have demonstrated.
In conclusion, lead analysis should not be taken lightly, as it demonstrates the interest in the products or services you have in your automotive business. Finally, it provides data that will help to define Inbound Marketing strategies.