Google displays page names in the format “Site Name - Domain Name.” For example, for the page-mobile-search-results/, Google displays the page name “The Keyword - blog.google.”
Google uses several sources to determine the name of a website for a search result. These sources include:
Structured data: Websites can use structured data gcash data of type WebSite on their homepage to specify the name of the website that they want Google to display. This is the preferred way to tell Google the name of the website because it is the most accurate and up-to-date. Google provides documentation on how to use structured data for website names here.
HTML title: If a website doesn't use structured data, Google may use the HTML title that appears in the page's <title> tag as the website's title. However, Google may modify the HTML title to better match a user's query or provide additional information about the website.
Page content: If an HTML title is not available or is not appropriate, Google may use the content of the page, such as the logo, header, or footer, as the site name. Google tries to find the most relevant and shortest site name that describes the site and its content.
Links: If the content of the page is also unavailable or unsuitable, Google may use links that point to the site as the site name. Google tries to find the most common and descriptive site name that other sites use when linking to the site.
How does Google display page titles?
-
- Posts: 156
- Joined: Tue Dec 17, 2024 3:09 am