Time spent on Instagram vs. on Facebook
Posted: Sun Apr 06, 2025 6:36 am
Yes, statistics show that users spend more time on Facebook per month on average than on Instagram. The average time spent on the platform can provide important context for marketers trying to effectively reach their target audience .
Facebook, with more time spent on the platform, provides greater opportunities for sharing content, building community, and engaging with audiences. Given the diversity of content on Facebook, including text posts, photos, videos, and links, marketers have the opportunity to create diverse campaigns and reach users in different ways.
Instagram, on the other hand, is a strong player in business owner data visual content and mobile sharing . While users spend less time on this platform, their engagement can be more intense, especially in the area of interactions with photos and videos.
It is important for marketers to consider not only time spent on the platform, but also specific user behavior and the appropriateness of content for each platform when creating their social media strategies .
Google also recommends checking whether the page is a duplicate or if another page is the canonical. This is because Google only wants to index unique and relevant content . If there are multiple versions of the same page, Google may not be sure which one is relevant to a given search query and may penalize all of those pages.
Here are some tips on how to check if a page is duplicated:
Use Google Search Console to find duplicate pages.
Use the Screaming Frog SEO Spider tool to find duplicate pages.
Check the page source code to make sure it doesn't contain duplicate content.
Check the page's meta tags and make sure they don't contain duplicate information.
Facebook, with more time spent on the platform, provides greater opportunities for sharing content, building community, and engaging with audiences. Given the diversity of content on Facebook, including text posts, photos, videos, and links, marketers have the opportunity to create diverse campaigns and reach users in different ways.
Instagram, on the other hand, is a strong player in business owner data visual content and mobile sharing . While users spend less time on this platform, their engagement can be more intense, especially in the area of interactions with photos and videos.
It is important for marketers to consider not only time spent on the platform, but also specific user behavior and the appropriateness of content for each platform when creating their social media strategies .
Google also recommends checking whether the page is a duplicate or if another page is the canonical. This is because Google only wants to index unique and relevant content . If there are multiple versions of the same page, Google may not be sure which one is relevant to a given search query and may penalize all of those pages.
Here are some tips on how to check if a page is duplicated:
Use Google Search Console to find duplicate pages.
Use the Screaming Frog SEO Spider tool to find duplicate pages.
Check the page source code to make sure it doesn't contain duplicate content.
Check the page's meta tags and make sure they don't contain duplicate information.