Have you already redistributed your marketing budget?
Posted: Sun Apr 06, 2025 6:08 am
For many B2B companies, for example, physical event presence accounts for a significant portion of their annual marketing budget. How has this situation affected this area, and how can you redistribute any unspent resources? If you have multiple types of potential customers, consider whether it's worth redirecting marketing efforts toward industries less affected by the crisis or whether there's a sector where your solution is particularly relevant or useful in these circumstances. You should also consider which marketing tools are best suited to this situation.
9. Rely on data to make decisions
Don't let your intuition guide you. Analyze band data every step you take and make decisions with the data in hand . Where are your leads and customers coming from? Is it still a suitable acquisition channel right now? Which strategies are more cost-effective? Have you noticed any changes in trends in recent weeks? There are many questions you can ask yourself, and the more information you have, the more likely you are to make the right decisions.
The short- and medium-term outlook remains uncertain. In this post-COVID era, closing B2B sales is more difficult, but we hope these nine tips have provided you with ideas and possible solutions.
9. Rely on data to make decisions
Don't let your intuition guide you. Analyze band data every step you take and make decisions with the data in hand . Where are your leads and customers coming from? Is it still a suitable acquisition channel right now? Which strategies are more cost-effective? Have you noticed any changes in trends in recent weeks? There are many questions you can ask yourself, and the more information you have, the more likely you are to make the right decisions.
The short- and medium-term outlook remains uncertain. In this post-COVID era, closing B2B sales is more difficult, but we hope these nine tips have provided you with ideas and possible solutions.