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US considers forcing Google to be split up

Posted: Sun Apr 06, 2025 4:32 am
by samiaseo75
Could Google break up in the not-too-distant future? Could the US government force the sale of Chrome, Android or advertising? The US Department of Justice is reportedly considering forcing parent company Alphabet to divest at least one of its units . According to Bloomberg, among the options being explored after a judge ruled that Google violated antitrust laws are:

Chrome, Google's web browser. This seems job seekers data highly unlikely - web browsers are not exactly a lucrative business model.
Android, Google's operating system.
Google Ads, a money-printing machine that generates billions of dollars from search and advertising every quarter.
Google Search Console only shows 35% of your data?
When Google announced new recommendations for Google Search Console, one example of the recommendation was to export data in bulk because “ Search Console only shows 35% of your performance data .” This warning came as no surprise to many experts who were aware that Google anonymizes a significant amount of data, which can limit users’ ability to get an accurate picture of their website’s performance. However, the new examples Google provided in this report clearly demonstrate the extent of anonymization and information loss, underscoring the importance of actively monitoring and exporting data for more detailed analysis. This way, webmasters and SEOs can better understand user behavior and optimize their strategies, which is essential for ensuring long-term success in a highly competitive online marketplace.