Content Marketing Ideas for Digital Platforms

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To have a respected blog on the Internet, it is not enough to have it online. To be successful, your blog must be regularly fed with content ideas that attract the attention of the target audience and that are of quality.

Imagine if it were the other way around: you go to a blog and don't find any content that interests you or, worse, the blog has little or no content. Your experience will probably be frustrating and you won't be coming back to the blog any time soon, right?

Posting content frequently is one of the benefits of content marketing and requires creativity and time to analyze what the competition is doing.

And if you think you've already exhausted all the topics or are simply out of ideas, keep reading because I'm going to leave you with 5 incredible content ideas that will help you turn your blog's content around.



How to create content marketing

1) Invest in #tbt

#tbt or #ThrowBackThursday is a hashtag used on telegram data to evoke nostalgia. Remember that photo of the first facade, the first product model or the first event your company attended? Well, yes! You can use all of them on #tbt .

Another important detail for you to know: the word Thursday means Thursday, which is why #tbt is only posted on that day.

Did you forget to share the photo of your first office? No problem! You can use #fbf , which stands for Flashback Friday , and post the image on Friday.

Oh, and it's worth remembering that using #tbt because it's trendy or because you think it's cool is not cool. It needs to make sense for your target audience, your planning and the company's objective.

Consistency between the hashtag and the marketing strategy must be paramount.



Use #tbt in your social media posts - TWO Digital
Use #tbt in your social media posts

2) Use tutorials to your advantage

The internet is full of tutorials, and you’ve probably seen some of them. But now it’s time to use this strategy to your company’s content.

Want a tip? Use your products or services for tutorials. This way, in addition to your content being frequent, you promote your products indirectly and organically.

One example is to imagine that you own a tire factory and are out of ideas for content. One option is to invest in tutorials on how used tires can be used as decoration, whether as a pouf or as a huge plant pot.

This way you feed social media and also promote the product, in this case your tires.

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3) Share your customers’ feedback

If you've ever heard a customer speak highly of your product or service, then we have some good news for you: you can use this to your company's advantage.

Now you might be wondering how your customers’ feedback can be useful, but we’re going to help you answer that question.

Collecting these testimonials can be an alternative to innovate content, improve image and even help your company become a reference in the subject through success stories.

There are two ways to ask for feedback:

The simplest: ask the customer to report their shopping experience.
More elaborate: Create a satisfaction survey, either through a form or an email to find out if the customer was happy with the product or service provided.
With these reports in hand, it's time to take action: ask for permission to share your customer's feedback and share it on social media. This way, anyone who visits your company's profiles will feel more secure when purchasing a product or hiring a service.