Let’s take a closer look
Posted: Sat Apr 05, 2025 6:27 am
The Points Campaigns feature will give you the ability to run Points Multiplier or ‘Fixed-points Amount’ campaigns during set timeframes. This new campaign type is found under the Campaigns dashboard in your Marsello admin.
And the options are endless!
Double points promotions are a common go-to (as you’ll see in the following email examples), however they’re not the only option! Points Campaigns are a powerful tool for encouraging a positive industry email list change in shopping behavior. We’ve put together just a few examples:
Why not encourage customers back to your brick-and-mortar store with in-store only points promotions (when you can re-open your store if you were forced to close as a result of COVID-19, or if you’re finding traffic slow). With the new Points Campaigns feature, advanced options will allow you to decide which of your sites a customer must shop at to earn bonus points.
Do you find your store has a midweek quiet patch? Offer bonus points that delight your customers and incentivize them to shop on those quiet days e.g. offer shoppers an extra 50 points exclusively on Tuesdays. This is called a ‘Fixed Points Amount’ campaign.
And the options are endless!
Double points promotions are a common go-to (as you’ll see in the following email examples), however they’re not the only option! Points Campaigns are a powerful tool for encouraging a positive industry email list change in shopping behavior. We’ve put together just a few examples:
Why not encourage customers back to your brick-and-mortar store with in-store only points promotions (when you can re-open your store if you were forced to close as a result of COVID-19, or if you’re finding traffic slow). With the new Points Campaigns feature, advanced options will allow you to decide which of your sites a customer must shop at to earn bonus points.
Do you find your store has a midweek quiet patch? Offer bonus points that delight your customers and incentivize them to shop on those quiet days e.g. offer shoppers an extra 50 points exclusively on Tuesdays. This is called a ‘Fixed Points Amount’ campaign.