Ask if your shoppers have any questions
Posted: Sat Apr 05, 2025 6:13 am
If you sell exclusive products or have a category of such, offering some help might turn out very well.
Let’s say you sell jewelry. Your accessories under $300 sell out fast, but luxurious ones with gems are abandoned more often. For you, this might be fine, as you know it takes customers longer to decide on purchasing more expensive jewelry.
At this point, your cart abandonment strategy might again be split based on the cart value. For the less expensive carts, you can send messages only to remind the shoppers about the items b2b email list in their cart. For the higher value carts, your messages may offer some sort of assistance (or even a discount). For these customers, you may also consider retargeting them on Facebook.
Another example, for the same jewelry seller. By knowing your customer abandoned an engagement ring, you can trigger a specific set of messages to customers leaving an engagement ring versus those who abandoned a pair of earrings.
You may also choose not to send SMS reminders to those engagement ring shoppers so as not to potentially spoil the surprise. On the other hand, SMS reminders for the earring shoppers may be the perfect tool to recover the sale. This personalized journey matters.
Let’s say you sell jewelry. Your accessories under $300 sell out fast, but luxurious ones with gems are abandoned more often. For you, this might be fine, as you know it takes customers longer to decide on purchasing more expensive jewelry.
At this point, your cart abandonment strategy might again be split based on the cart value. For the less expensive carts, you can send messages only to remind the shoppers about the items b2b email list in their cart. For the higher value carts, your messages may offer some sort of assistance (or even a discount). For these customers, you may also consider retargeting them on Facebook.
Another example, for the same jewelry seller. By knowing your customer abandoned an engagement ring, you can trigger a specific set of messages to customers leaving an engagement ring versus those who abandoned a pair of earrings.
You may also choose not to send SMS reminders to those engagement ring shoppers so as not to potentially spoil the surprise. On the other hand, SMS reminders for the earring shoppers may be the perfect tool to recover the sale. This personalized journey matters.