The Law of Mobile Experience
Posted: Sat Apr 05, 2025 5:54 am
For instance, if you’re offering a welcome discount to new visitors on your website and you give them a coupon, you should always send them that coupon code in an email. You can set up your email automation to do this so long as it integrates with Shopify.
You can instantly give them the code on your website, but you’ll get better results if you put the coupon code in their inbox, because not all buyers will use it right away.
Law #10 –
Design for mobile first, then desktop
In 2019, mobile visitors accounted for 63% of special lead ecommerce store traffic (source).
So while most people start by designing their website experience for desktop, you should really be thinking mobile first.
Luckily Shopify templates make it easy to build great mobile friendly stores. And so does Privy Convert.
For instance, you can design a flyout campaign just for mobile visitors so they get the very best experience when they visit your store from their phone.
Law #11 – The Law of Customer Preference
Design for your customer, not for yourself
What you like, might not be what your customers like. Embrace that!
So when it comes to making decisions about your website experience, or what should be included in your marketing emails, make those decisions based on the data in your marketing tools, not just your own personal preference.
You can grow your business if you use the data at your fingertips. Also: don’t sleep on A/B testing. You can try out two variants and find out which actually performs best.
You can instantly give them the code on your website, but you’ll get better results if you put the coupon code in their inbox, because not all buyers will use it right away.
Law #10 –
Design for mobile first, then desktop
In 2019, mobile visitors accounted for 63% of special lead ecommerce store traffic (source).
So while most people start by designing their website experience for desktop, you should really be thinking mobile first.
Luckily Shopify templates make it easy to build great mobile friendly stores. And so does Privy Convert.
For instance, you can design a flyout campaign just for mobile visitors so they get the very best experience when they visit your store from their phone.
Law #11 – The Law of Customer Preference
Design for your customer, not for yourself
What you like, might not be what your customers like. Embrace that!
So when it comes to making decisions about your website experience, or what should be included in your marketing emails, make those decisions based on the data in your marketing tools, not just your own personal preference.
You can grow your business if you use the data at your fingertips. Also: don’t sleep on A/B testing. You can try out two variants and find out which actually performs best.