Keep repurposed content in mind
Posted: Sat Apr 05, 2025 5:49 am
Keep in mind that content usage rights should address post ownership and the timeframe within which a brand may leverage over a particular post (or batch of posts).
Ideally, you want creator content that can perform across multiple campaign types. For example, a high-performing influencer post makes great branded posts (sharing and shout-outs) and digital ads.
Getting more mileage from a creator’s post can also phone number library include adding that content to your company website, email blasts, and even SMS marketing content. Repurposing content in this way reduces your graphic design costs.
In real life (IRL) deals encompass content repurposing, as well as tighter partnerships with your creators. IRL agreements involve endorsements, event appearances, and more.
Either way, thinking beyond the next creator campaign allows your marketing budget to accomplish more with less. Should a particular creator charge slightly more than you expected, a plan to repurpose that content lowers marketing expenses elsewhere.
Ideally, you want creator content that can perform across multiple campaign types. For example, a high-performing influencer post makes great branded posts (sharing and shout-outs) and digital ads.
Getting more mileage from a creator’s post can also phone number library include adding that content to your company website, email blasts, and even SMS marketing content. Repurposing content in this way reduces your graphic design costs.
In real life (IRL) deals encompass content repurposing, as well as tighter partnerships with your creators. IRL agreements involve endorsements, event appearances, and more.
Either way, thinking beyond the next creator campaign allows your marketing budget to accomplish more with less. Should a particular creator charge slightly more than you expected, a plan to repurpose that content lowers marketing expenses elsewhere.