Today, in the digital world, the terms “website” and “landing page” are frequently used. But what does each one really mean? How can they impact your business? And how do you decide which one is best for you? We will clarify all these questions in this article.
To begin, let’s define the terms. A website is a collection of linked web pages grouped under a single domain. It contains multiple pages, including the home page, about page, services page, blog page, and more. Each page has a specific purpose, but they all work together to represent your brand or business online (Gardyne, 2021).
On the other hand, a landing page is a web page created for a single, focused purpose – to convert visitors into leads. It directs visitors to take a specific action, such as signing up for a buy phone number list newsletter, purchasing a product, or downloading a product (Ong, 2020).
The Main Difference Between Website and Landing Page
A website is like a digital brochure for your business – it is multipurpose and provides comprehensive information about your company. A landing page is more like a digital billboard – it is focused and aims to direct visitors to a specific action (Shoor, 2017).
Why Use a Website?
Websites are important for establishing a solid online presence. They help build brand credibility, improve SEO, and provide comprehensive information about the company. For example, a clothing store might have a website with multiple pages dedicated to different types of clothing, a blog with style tips, a contact page, and more.