SMS campaigns, you can create

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An instant connection with open rates upwards of 95% and a straight forward call-to-action driving them to your site. Optimize these messages further with links designed to add the featured item directly to their cart or a specific product page with a clear CTA.

Postscript Phone
Source: Postscript
For email campaigns, your content can be more phone number list dynamic and expansive than in SMS with more real estate to work with. The content and its structure will depend on the segment whose traffic you’re looking to earn and where you want to direct it to.

The click-through behavior of high-intent segments like browse and cart abandoners will be different than that of recent customers or dormant subscribers, which is why segmentation is an absolute key for successful re-marketing. The content that drives traffic back from one won’t work on the others; so find the highest value segments to focus on improving the click-through rate of.