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Another tip that came from our speakers was to embrace the customer service roles within your brand’s company. Chris Garcin noted, despite being one of the Founders of his quickly growing brand, that he recently spent a day as a customer service representative in order to gain more exposure to the kinds of support consumers need during these times. He has, in turn, been able to create better educational marketing experiences that consumers will find helpful right now.

This panel was moderated by Luxie’s Charles Cantrell, featuring c level executive list speakers Melissa Obleada from HubSpot, Chauncey Twine from Briogeo, Ronny Sage from Shopping Gives, and Amanda Johnson from Mented.

You can find the recorded session here.

This panel discussed why the lack of diversity in the commerce industry is a problem and how companies can actively work to become more inclusive. One of the key topics that arose was diversity in leadership allowing brands to reach a wider audience. By including many different perspectives in decision making, brands are able to anticipate what offerings may attract a larger audience and how to adapt to broader needs.