Shopper’s name. By including your customer’s name, you will make your message more personal.
Brief yet compelling copy. Typically, a single SMS shouldn’t exceed 160 characters, so short and sweet copy is exactly what you need. Emotional triggers like a sense of urgency or scarcity can help your text message to convert.
Discount code. Offering discount codes depends on your strategy. However, if you are willing to offer one, don’t forget to include it in your message.
CTA. Every promotional message should have b2b email list a clear call-to-action, no matter how short it is.
URL. Always add a link to your store. No matter if the customer gets the email or SMS, the link should lead directly to the abandoned cart.
Opt-Out. Always add an unsubscribe option to your SMS. It is a must-have element in every promotional message.
These are just a few examples of abandoned cart SMS:
[customer’s name]. Don’t let it expire! Use code
Code: Select all
to get a 10% off for the entire order. [link to the abandoned cart] Reply STOP to opt-out.
Still shopping? Don’t miss out a 20% off your order at [brand name]! Use code [code name] at the checkout: [link to the abandoned cart] Reply STOP to opt-out.
Hi! Do you need help selecting your perfect platinum ring at [brand name]? Call us at +911 222 3333 for any assistance! Reply STOP to opt-out.
3 Ideas on How to Fold SMS into Your Abandoned Cart Strategy
Abandoned cart text messages can be sent as single auto-reminders or integrated into a more sophisticated cart abandonment strategy–combining SMS with cart recovery emails and/or retargeting yields retailers significantly better results.
The purchase rate of campaigns using three or more channels is 287% higher than single-channel campaigns.