By utilizing tactics to organize and categorize keywords based on their intent, retailers can effectively apply those terms to the correct pages to enhance their site’s visibility and performance.
However, if sellers really want to up their brand’s marketing efforts and profitability, email marketing is second to none.
From August 1 through December 31, 2020, Visiture is extending qualified Omnisend merchants a free, comprehensive email marketing audit as well as 40% off their first month of Visiture email marketing services.
Connect with us today, and let’s elevate your email country email list game to the next level of success.
Start free 14-days trial & drive sales on autopilot with pre-built automation flows at Omnisend!
This article originally appeared in the Omnisend blog and has been published here with permission.
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Your Winback is Broken. Here’s How to Fix It.
by
Steve Hutt
2 minute read
A woman is using a broken cell phone while sitting on a chair.
Winback campaigns are a staple of email marketing programs. Most brands have one, and many even A/B tested a couple of options — something like ‘90 days since last click’ or ‘120 days since last purchase’ — to arrive at a winning version that has been automated ever since. Unfortunately, most winback campaigns don’t provide much, offering a rather pitiful level of engagement (and conversions).
It’s time to ask more from your winback campaign.