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So when the customer lands on your website, they are unconsciously forming their first impression based on the images. People buy from brands they trust and if the photos are poor quality, then it’s hard to build trust and connect with your customers.

Because it’s true – you get only one chance to special lead make a first impression. And if the images don’t impress, you could be losing out on some serious sales as an ecommerce business.

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And it’s not just that. The better your product photography is, the higher the perceived value of the products you’re selling is. I mean, they say not to judge a book by it’s cover, but that’s exactly what we do as people.

Eye-tracking studies show that store visitors are first engaged by visual elements, which makes them more likely to stick around and explore the site if yours are top notch. The quality of the images will define this first interaction, the perceived value of your products, and your brand image.