As you collect more information
Posted: Sat Apr 05, 2025 4:52 am
In fact, we’ve found that each email you collect is worth $15 (and the more you segment, the more ROI you’ll see).
This is one of the reasons email is estimated to be 40% more effective than paid social ads. Not only is it more cost-efficient, but email also has the advantage of not being influenced by third-party gatekeepers, who ultimately control who sees your ads and when. Your email marketing is within your control, and you can do it well on the cheap.
about your customers, maximize your investment by phone number library segmenting your email list, targeting the appropriate subscribers with the most relevant content. Here are a few ways you may choose to segment your email list:
Average order value (ex: big spenders vs. bargain hunters)
Product interests (ex: men’s vs. women’s clothing, hot sauces vs. salad dressings, or baby vs. toddler toys)
Level of engagement (ex: repeat customers vs. serial window shoppers)
Geography (ex: local to your brand’s home base vs. in another country)
4. Email helps build what no amount of money can buy – a happy customer experience
This is one of the reasons email is estimated to be 40% more effective than paid social ads. Not only is it more cost-efficient, but email also has the advantage of not being influenced by third-party gatekeepers, who ultimately control who sees your ads and when. Your email marketing is within your control, and you can do it well on the cheap.
about your customers, maximize your investment by phone number library segmenting your email list, targeting the appropriate subscribers with the most relevant content. Here are a few ways you may choose to segment your email list:
Average order value (ex: big spenders vs. bargain hunters)
Product interests (ex: men’s vs. women’s clothing, hot sauces vs. salad dressings, or baby vs. toddler toys)
Level of engagement (ex: repeat customers vs. serial window shoppers)
Geography (ex: local to your brand’s home base vs. in another country)
4. Email helps build what no amount of money can buy – a happy customer experience