Beginner's Guide to Google Analytics 4: How to Get Started
Posted: Sat Apr 05, 2025 4:41 am
Google Analytics 4, or GA4, is the latest Analytics property type in the Google Analytics web analytics tool. It is the successor to the previous Universal Analytics 3 (UA) version and brings with it several new features and improvements. GA4 combines web and app b2b email list reporting into a single measurement experience. The latest version measures multiple data sources for complex user journeys across both mobile apps and domains. GA4 is designed to better address the challenges of modern online behavior, such as omnichannel and user privacy. GA4 leverages machine learning, or artificial intelligence. Due to stricter privacy regulations, artificial intelligence and machine intelligence are filling the data gap caused by cookie restrictions. Google Analytics 4 will replace the current Universal Analytics GA3 (UA) property type on July 1, 2023. After that, Universal Analytics will stop processing new data.
GA4 offers a user-centric approach that tracks user behavior across touchpoints , rather than just sessions or page views. It also allows for more accurate measurement of events such as button clicks and video views , and has improved tracking across devices and platforms. Another notable feature of GA4 is its integration with Google Ads , which provides marketers with deeper insights into the performance of their campaigns and attribution modeling .
Overall, Google Analytics 4 is a more advanced and comprehensive analytics tool than its predecessor, providing a more accurate and complete picture of user behavior across multiple platforms and devices, allowing marketers to make data-driven decisions.
GA4 offers a user-centric approach that tracks user behavior across touchpoints , rather than just sessions or page views. It also allows for more accurate measurement of events such as button clicks and video views , and has improved tracking across devices and platforms. Another notable feature of GA4 is its integration with Google Ads , which provides marketers with deeper insights into the performance of their campaigns and attribution modeling .
Overall, Google Analytics 4 is a more advanced and comprehensive analytics tool than its predecessor, providing a more accurate and complete picture of user behavior across multiple platforms and devices, allowing marketers to make data-driven decisions.