An overwhelming number (75%) of shoppers either researched products, price shopped, or made purchases using mobile devices.
It’s easy to see that shoppers are moving toward the experience that offers the most convenience, which means every touchpoint needs to be optimized for mobile. Make sure the experience using your app or mobile website is flawless for your mobile users.
That means adaptive text and page size, compressed images and file sizes (without sacrificing quality), and optimized CSS.
Make Your Emails On Point
Shoppers are looking to email more than any other fax lists medium for deals and promotions. Your emails need to work – on desktop and mobile for all email clients – and they need to stand out!
Clear and concise communication with purposeful supporting graphics is a must. Make sure you test your messaging within different segments – conduct and A/B test with different subject lines to influence open rate, or different call-to-actions to influence click-through rates, or different layouts to test engagement.
It’s easy to spend time putting together an email only to send it off into the ether without thinking about the person on the other end, but it’s crucial to always ask yourself “why do would I care about this?” if I were in their shoes.
There should always be two winners on Thanksgiving Weekend, the buyer and the seller. And in reality there are actually two losers, the other is our collective waistlines.