That’s why you need to make sure your site loads really fast. According to statistics published by Google, the average time it takes for a mobile landing page to fully load is 22 seconds. That’s an awfully long time for most people to wait. If a landing page takes more than three seconds to load, 53% of visitors will leave.
To improve the loading speed of your landing page, there are a few things you can do:
• Get quality hosting.
• Optimize images and videos.
• If possible, use compression and minification of JavaScript and CSS.
• Use caching.
A landing page that loads quickly kenya phone number data offers users a great user experience, maintaining their interest and desire to purchase one of your products.
Optimize your call to action
The call to action, or CTA, plays a huge role in improving conversion rates. If your call to action button is poorly designed, visitors may actually miss it. And if they do see it, it won’t have any impact on them. The result, of course, will be that they leave your page without buying anything. Here are some best practices to follow when designing your call to action button:
• The color of the action button should contrast with the rest of the page.
• Center the action button and make it the most prominent element on the page.
• Avoid overstyling the button.
• Your action button should be easily identifiable. More importantly, it should be clear at a glance what action visitors are expected to take.
If your CTA fails to do this, you will lose visitors and miss out on the opportunity to sell them your products or services. However, if your call to action is optimized enough , your bounce rate will decrease and you will enjoy higher conversion rates.