Best time to send an email: Italy

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But does this really mean that we have to send communications at 9 pm? Not necessarily, because if you look closely at the data you see that the best rates were generated with a very low number of sendings compared to the total.

There is obviously an oscillation due to the night hours, but taking into consideration the working hours (9-18) for example, we can see how the best time is 16:00 with 39.37% not far from the peak of 21:00, also with a much higher number of sendings, about 6% which represents an excellent sample of analysis. If it were my campaign, I would send it at 16:00 and not at 21:00

The same reasoning can be done considering the days philippines phone number list of the week, but in this case the fluctuations are smaller with an opening rate that varies from 33% to 36% and the clicks are all in the order of 3-4% so I don't feel like recommending a specific day, only that perhaps on Sunday people have other needs and you too could take a day off from work.

Best Day to Send an Email: United States & Canada

Americans are a hard-working people, that's well known... and probably the first thing they do in the morning is check their email, some even quite early!

American marketers who send their emails at 4 am can count on the highest open rates, while those who do it at 6 am see the highest click-through rates, interestingly enough, almost 5% of emails sent are at 6 am, which is something many rely on to optimize their campaigns.