Automate your campaigns
Posted: Thu Feb 13, 2025 6:44 am
Personalize the content of your email
Emails that contain personalized content within the body of the email have an average click-through rate of 2.48%. Up from 2.33%, following this tactic could lead to an average increase of 6.4% in your click-throughs.
Emails containing images had higher open rates (21.44% vs. 15.02%) and click-through rates (2.68% vs. 1.56%). We observed the same trend for emails that featured videos. Emails promoting YouTube or Vimeo content saw open rates of 24.68% and 38.89%, respectively (vs. 19.23%), and click-through rates of 3.31% and 7.74% (vs. 2.28%).
Even when used in their simplest form, automated pakistan phone number list emails beat mass emails in terms of engagement. Autoresponders (26.47%, 3.60%), RSS emails (23.09%, 3.55%), and Triggered emails (38.03%, 6.76%) – all had higher open and click-through rates than newsletters (18.76%, 2.14%).
What does it mean:
We also looked at some of the easy-win tactics that include keeping your subject lines short or very specific in phrases. Not too surprisingly, we didn’t see any significant effects of these tactics on our clients’ email engagement rates.
In contrast, our Email Marketing Benchmarks report seems to tell a different story, namely that old, tried-and-true strategies and long-term email marketing strategies are almost always the way to go.
Emails that contain personalized content within the body of the email have an average click-through rate of 2.48%. Up from 2.33%, following this tactic could lead to an average increase of 6.4% in your click-throughs.
Emails containing images had higher open rates (21.44% vs. 15.02%) and click-through rates (2.68% vs. 1.56%). We observed the same trend for emails that featured videos. Emails promoting YouTube or Vimeo content saw open rates of 24.68% and 38.89%, respectively (vs. 19.23%), and click-through rates of 3.31% and 7.74% (vs. 2.28%).
Even when used in their simplest form, automated pakistan phone number list emails beat mass emails in terms of engagement. Autoresponders (26.47%, 3.60%), RSS emails (23.09%, 3.55%), and Triggered emails (38.03%, 6.76%) – all had higher open and click-through rates than newsletters (18.76%, 2.14%).
What does it mean:
We also looked at some of the easy-win tactics that include keeping your subject lines short or very specific in phrases. Not too surprisingly, we didn’t see any significant effects of these tactics on our clients’ email engagement rates.
In contrast, our Email Marketing Benchmarks report seems to tell a different story, namely that old, tried-and-true strategies and long-term email marketing strategies are almost always the way to go.