Bank Data Store

Getting people to open your email is just the first step. To get people to click on your offer, you need to get them to dive in and scroll through your message. A great way to do this is to make good use of the header section , what is commonly called the above-the -fold, everything that the user sees without scrolling at all.

An email header is primarily used to summarize the main offer of a given message . It is located at the top of the body of the email and can be an image, text, or a mix of both. An effective header should be distinctive, clearly communicate what the message is about, and give a good reason to continue reading.

Here are some recommended elements to use in your email header design to achieve these results:

brand and/or logo;
menu or navigation bar;
a powerful title that sums up the main offer;
a CTA that leads to your website;
something interesting or enticing that netherlands phone number list immediately catches attention.
Also, if you choose to create an image header, be sure to always provide ALT text to make your message more impactful for subscribers who have images blocked in their inbox.

Here's an example of an email header that follows several of the practices mentioned above:

example of good newsletter design
It has the company logo clearly visible at the top of the message
An intriguing image in the center
A comic that reinforces the interest aroused by the title.