How Marketing Automation Works
Posted: Wed Feb 12, 2025 8:29 am
Improve organization : Setting up a marketing automation campaign will necessarily help you be organized in producing content well in advance, planning an editorial calendar and organizing message sending.
Scalability : a marketing automation campaign is scalable by definition; it can always be adapted without too many problems as your contacts and needs increase.
While marketing automation software can be very complex, most of these tools follow a simple logic : if X happens, then do Y. For example:
If someone fills out a form to download an ebook on austria phone number list one of my landing pages (X), the software should send them a welcome email with the access link (Y).
This is a very simplistic example, but it really gets the concept of marketing automation across. It’s a good idea to start with one of these examples before tackling more complex scenarios.
When you want to explain how marketing automation works, you have to start from the fundamental unit: the workflow .
“Workflow” is the magic word behind everything. Remember flowcharts? Those are the ones! To set up an automation like the one described above ( if X happens then do Y ), you need to create a flowchart, with a start, end, actions, and decision conditions.
Scalability : a marketing automation campaign is scalable by definition; it can always be adapted without too many problems as your contacts and needs increase.
While marketing automation software can be very complex, most of these tools follow a simple logic : if X happens, then do Y. For example:
If someone fills out a form to download an ebook on austria phone number list one of my landing pages (X), the software should send them a welcome email with the access link (Y).
This is a very simplistic example, but it really gets the concept of marketing automation across. It’s a good idea to start with one of these examples before tackling more complex scenarios.
When you want to explain how marketing automation works, you have to start from the fundamental unit: the workflow .
“Workflow” is the magic word behind everything. Remember flowcharts? Those are the ones! To set up an automation like the one described above ( if X happens then do Y ), you need to create a flowchart, with a start, end, actions, and decision conditions.