Marketing Automation Features in Mailchimp

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While sales in general are showing a marked tendency to move more and more towards the online dimension, marketing automation allows you to exploit all the traditional tools and methods of email marketing but to do it in a more effective , organized and systematic way, without wasting your sales team's time.

With marketing automation software, for example, you can:

automate email marketing activities such as creating and managing mailing lists , creating and sending newsletters ;
organize and manage targeted sales campaigns ;
automatically manage sales funnels and conversion argentina phone number list flows based on lead scoring and specific prospect actions or time parameters, optimizing sales;
manage and propose interesting and relevant content to your audience ;
exploit innovative and constantly evolving sales channels, such as social networks, for example by directly managing targeted advertising campaigns on Facebook , Google , Instagram ;
understand and react better to your customers' online behavior in real time, personalize the customer experience, integrate chat into campaigns to build loyal, long-lasting and profitable customer relationships;
use data analysis tools to optimize your resources and get more conversions in future campaigns and manage online retargeting campaigns .
Helpful articles on marketing automation.