Why content marketing is needed now

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The fifth point This email encourages continued use by those who did not renew by the fourth email, and those who have not yet finished their samples by the fourth email. The timing when a company expects to use up the samples may not match the timing when they actually use them up. Create this email assuming that customers take a long time to use up their samples. As with the fourth email, it is a good idea to introduce a campaign that will serve as a hook for purchase, or introduce products that are often purchased together.


Timing setting points For example, the first email is set to "3 days after benin telegram database arrival" because not everyone will start using the sample immediately after it arrives. The fourth email is the timing set by the company to use up the sample. The fifth email is set to ensure that people who start using the sample late or use it up more slowly than expected are not missed. BtoB: Request for information and attend a seminar This is an example of a B2B company that handles products that require a relatively long period of consideration, and then moves on from a request for information.


The final goal (the action desired from the customer) is to "have them attend a seminar." 1st email: Immediately after requesting materials Thank you for requesting materials 2nd email: 1 week after requesting materials Information on related materials 3rd email: 3 weeks after requesting materials Information on industry information 4th email: 4 weeks after requesting materials Information on seminars First point This is an email to thank the sender for the request and to inform them of the download URL.