What professional profiles are necessary to achieve this process? And in the case of an entrepreneur, what knowledge sho
Posted: Wed Jan 29, 2025 5:53 am
In the 1st Study of Digital Skills in Spanish Companies, we have identified the 9 fundamental digital disciplines. In other words, not the trends, but those disciplines that are currently key to the activity of any company. And therefore the most important profiles identified - and in fact the most in-demand - have to do with these disciplines: Web Analyst, Web Positioning Specialist, e-Commerce Manager, Digital Content Manager, Web Master and Web Development, App Developer, Digital Marketing Manager, Social Media Manager, Digital Communication Expert, Business Intelligence Manager, Customer Experience Manager.
What are the south africa email list appropriate master's or postgraduate courses for training in this field?
It depends on your level of responsibility in the company, your level of knowledge and your functional area of responsibility.
This is how we at ICEMD have set up our training offer. From training for executives to training for recent graduates. Or from training with a global vision of how to lead, manage and organize companies in digital environments, or a broad and in-depth vision of marketing, communication and sales through digital disciplines, to highly specialized training on big data, customer management or mobile marketing, including “advanced programs” for professionals with knowledge and experience in these disciplines. And with the methodology that best suits you: in-person, online or blended. The same philosophy in corporate training for companies and their teams.
What path should companies follow to attract this type of talent to their organizations?
The first step is to give the importance it deserves to the incorporation of new talent. If you truly believe that talent is the most important thing, you should invest the efforts it deserves in identifying, selecting and attracting it.
From there, we need to know what skills the talent must have, what competencies they must be trained in, how to describe their functions and performance indicators, and where those sources of talent are.
But equally important (if not more so) are attitudes. Knowing how to identify passionate, committed, positive people with emotional intelligence.
Good talent increasingly chooses you as a company. Not the other way around. One of the biggest motivations is that they are passionate about the “project.” It doesn’t matter if it is a start-up or a company that has been in the market for decades. They are not attracted by the company’s past. Not even by what it is now. They are attracted by what this project can be. And what it can be with them as co-protagonists of this adventure. And that is tangible in their leaders, in the culture, in the talent with whom they will share an important part of their working life… and yes, it must also be rewarded. Companies that invest in talent attract talent.
What do you consider to be the three main values of a good leader?
There are as many theories on this subject as there are leaders. And I am not a leader, nor do I consider myself a leader of anything or anyone. What I believe is that each of us must be consistent with ourselves. With our values.
I believe in humility. If you have the responsibility of running a company, you must surround yourself with people who support you. Good people. Committed. And prepared. You have to know how to lead leaders. As coaches of great teams, it is often said: what merit do these coaches have who win leagues or the Champions League with super-players? Well, that is precisely their merit: leading leaders. And if possible, having the capacity and responsibility to select those people yourself. And that they see in you a trustworthy person. In whom they believe that with you they will develop professionally, that they will achieve success, and that they will be happy. It is that simple and that complicated. Let them assign the successes to the team and the failures to their decisions.
What are the south africa email list appropriate master's or postgraduate courses for training in this field?
It depends on your level of responsibility in the company, your level of knowledge and your functional area of responsibility.
This is how we at ICEMD have set up our training offer. From training for executives to training for recent graduates. Or from training with a global vision of how to lead, manage and organize companies in digital environments, or a broad and in-depth vision of marketing, communication and sales through digital disciplines, to highly specialized training on big data, customer management or mobile marketing, including “advanced programs” for professionals with knowledge and experience in these disciplines. And with the methodology that best suits you: in-person, online or blended. The same philosophy in corporate training for companies and their teams.
What path should companies follow to attract this type of talent to their organizations?
The first step is to give the importance it deserves to the incorporation of new talent. If you truly believe that talent is the most important thing, you should invest the efforts it deserves in identifying, selecting and attracting it.
From there, we need to know what skills the talent must have, what competencies they must be trained in, how to describe their functions and performance indicators, and where those sources of talent are.
But equally important (if not more so) are attitudes. Knowing how to identify passionate, committed, positive people with emotional intelligence.
Good talent increasingly chooses you as a company. Not the other way around. One of the biggest motivations is that they are passionate about the “project.” It doesn’t matter if it is a start-up or a company that has been in the market for decades. They are not attracted by the company’s past. Not even by what it is now. They are attracted by what this project can be. And what it can be with them as co-protagonists of this adventure. And that is tangible in their leaders, in the culture, in the talent with whom they will share an important part of their working life… and yes, it must also be rewarded. Companies that invest in talent attract talent.
What do you consider to be the three main values of a good leader?
There are as many theories on this subject as there are leaders. And I am not a leader, nor do I consider myself a leader of anything or anyone. What I believe is that each of us must be consistent with ourselves. With our values.
I believe in humility. If you have the responsibility of running a company, you must surround yourself with people who support you. Good people. Committed. And prepared. You have to know how to lead leaders. As coaches of great teams, it is often said: what merit do these coaches have who win leagues or the Champions League with super-players? Well, that is precisely their merit: leading leaders. And if possible, having the capacity and responsibility to select those people yourself. And that they see in you a trustworthy person. In whom they believe that with you they will develop professionally, that they will achieve success, and that they will be happy. It is that simple and that complicated. Let them assign the successes to the team and the failures to their decisions.