How to measure success?

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Evaluating the success of a creative isn't always as easy as tracking conversion metrics. There are multiple factors to consider to determine the success of an ad creative. These include video completion rate, conversions received on YouTube, number of views, CTR, CPC, and CPV.

It is also important to evaluate your ad performance in light of your bidding strategy. If you choose a strategy that optimizes for conversions, you may not get as many impressions and clicks as you cash app data would with another strategy. Everything has its pros and cons, and the best option is to test.

An experiment in Google Ads is an easy way to test. Boosting your Max. performance test can help you understand the impact of running PMax alongside your existing campaigns. You can test any variable in your custom experiments. Turning on a custom experiment duplicates your existing campaign, which helps you make changes without worry. The best way to test is to test just one variable, which is called an A/B test.

Conclusion
Remember, you should never be satisfied with the results you get. Try to create more and more valuable ads with creatives. This will help your Google Ads account to continuously improve, which will help the AI ​​achieve the best results.

Final tip: Stay informed! Don't be afraid to experiment and try new features and tools. That's the only way to find out what works best for your brand.