Interactive Experience: Provide the opportunity to try out the product in virtual reality.
Example: Demo versions of software in VR format for B2B clients.
Current trends in the global and Russian markets
Growth of mobile traffic
Adaptability: Optimize websites and apps for mobile devices.
Example: Creation of mobile versions of corporate portals.
Increasing demand for cybersecurity
Data Protection: Provide solutions to ensure information security.
Example: Developing software to protect against phishing attacks.
Localization of products
Cultural Adaptation: Be sensitive to local language chinese overseas british data and cultural nuances.
Example: Application interface in Russian, taking into account local user habits.
Three typical consumer funnels
Funnel for B2C product (mobile app)
Awareness - The user sees advertisements for the app on social media.
Interest - Goes to the app store and reads reviews.
Solution - Download and install the application.
Action - Regularly uses the app and recommends it to friends.
Funnel for B2B product (corporate software)
Awareness - A company representative learns about a product through an industry conference.
Interest - Visits the company's website and requests a demo.
Decision - Discusses the product with the team and makes a purchasing decision.
Action - Integrates software into the company's business processes.
Funnel for SaaS service
Awareness - The user finds an article about a solution to their problem that mentions the service.
Interest - Visits the site and studies the functionality.
Solution - Register for a free trial.
Action - Switches to a paid subscription after the trial period ends.
Features of the B2B and B2C product market
B2B products
Long sales cycle: Decisions are made collectively, more time is required.