Advertising effectiveness is an indicator of how well advertising achieves its goals, whether it is increasing sales, brand awareness or attracting new customers. Without analyzing the effectiveness, there is a risk of wasting the budget.
That's why marketing chinese thailand data departments study which channels work best, which ads lead to conversions, and which don't. We'll talk about this in more detail below.
Why track the effectiveness of an advertising campaign
Imagine that you opened a small shop selling craft ice cream. You decided to attract customers with the help of advertising and launched two campaigns:
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1. Advertising on social networks.
2. Advertising on leaflets.
Without performance tracking:
• Spend money on both campaigns, hoping that one of them will work.
• At the end of the month you see that sales have increased slightly, but you don’t understand what advertising contributed to this.
• You continue to spend money on both campaigns, possibly wasting it if one of them is not performing well.
How to track performance in this example
• Social media.
Use UTM tags in links on your site to track how many people came from social networks. Analyze how many of these visitors made an order. For example, you may find that advertising on VK brings in more sales than on Telegram.