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Increase Revenue With Upselling and Cross-Selling on Shopify
by
Steve Hutt
7 minute read
In This Article
Improve your customer retention strategy.
What is upselling?
What are the pros and cons of upselling?
What is cross-selling?
What are the pros and cons of cross-selling?
Upselling and cross-selling can be used together.
Why do we partner with Nosto for product recommendations?
Tips for marketing upsells and cross-sells.
When to use upsells and cross-sells?
Increase your average order value (AOV) with buy phone number list upselling and cross-selling.
When it comes to growing your business, upselling and cross-selling are two sales techniques that you can use to introduce customers to new products. As businesses get online fast, proven offline sales strategies (Would you like fries with that?) are working just as well online for ecommerce merchants. With a focus on driving revenue, these strategies can help you sell more to existing customers, in addition to attracting new prospects and customers. In fact, according to Forrester Research, product recommendations are responsible for an average of 10-30% of ecommerce revenue.

Here, we’ll take a look at what upselling and cross-selling really mean, the pros and cons of each, and examples of how we implement these sales techniques for our clients at Diff.

Let’s get started.

Improve your customer retention strategy.
According to HubSpot, It’s 5-25x more expensive to acquire a new customer than it is to retain an existing one. And if you do retain a new customer, they’re likely to buy more frequently and spend more if you use upselling and cross-selling. When it comes to customer retention, existing customers are also 50% easier to sell to than new prospects.

That’s why getting the art of these sales strategies right can help boost your average order value (AOV). Upselling and cross-selling can increase revenue, in combination with other strategies such as implementing customer loyalty programs, discounting, or moving your store to an online DTC model. Especially relevant during high sales periods, such as Black Friday, upping your sales strategy game can incentivize your customers to add more products to their cart.