The terms "member" and "exclusive" naturally imply exclusivity. This exclusivity is intended to give the relationship between Charity: Water and its donors a personal character. The company then shares its journey to providing clean water to the people of Cambodia. You're invited to watch a full episode on the topic to see how your donations are being spent. Well done! It's also very well designed, which helps. Starbucks Examples of Starbucks transactional email campaigns Starbucks is certainly no slouch when it comes to marketing emails . This example of a transactional email campaign is based on the company's loyalty programs, which allow members to earn stars toward free drinks at the coffee chain.
This transactional email campaign offers bonus stars to people who respond to the call to action. Note that this has nothing to do with online activity. Starbucks invites people to enter its stores to take advantage of accurate mobile phone number list the offer. Airbnb Examples of Airbnb transactional email campaigns In Airbnb email marketing campaign examples , you see evidence of the company's specific branding throughout. We have the Airbnb logo, the beautiful image of a far-flung resort destination, and the iconic blue color on all the major email hotspots.
The company decided to focus specifically on Bangkok, highlighting more . There are over 900 listings. This is a great way to use a high number to encourage engagement. Then, of course, you have the very obvious CTA: Book Now. Key takeaways from transactional emails Incorporate tasteful images Keep the design minimalist Add an obvious CTA Make the message personal Examples of newsletter and promotional email campaigns Newsletters and promotional email campaigns are designed to integrate the subscriber with the brand and promote specific products. Let's explore examples of promotional email marketing campaigns to see what they do well.