But, how can you get backlinks to a landing page?

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Obtaining backlinks is obviously one of the most important aspects of a good SEO strategy.


Include shareable content: Including content that people will be happy to share is a great way to gain backlinks to any page, including a landing page. Including a fun infographic or even an interesting video testimonial, as we mentioned above, could be a game-changer for new backlinks.
Use interesting statistics and information: What specific results have your customers experienced by using your service or product? Have you conducted any case studies that include interesting statistics? Mentioning these on your landing page can help generate new backlinks, because let's face it, people love to quote statistics!
Contact the right influencers or bloggers: Who would be interested in sharing your landing page women database on their website? Would you be able to offer these people a free trial of your product or service in exchange for a backlink? Contacting the right people and offering an exchange is a great way to generate new backlinks for your landing page.
Add social share buttons to your thank you page: Once people download that fantastic book, sign up for your free trial, or take another action, they'll likely be eager to show their appreciation. Add some fun social share buttons and get people to share your landing page online, just like HubSpot did here.