Digital measurement and optimization

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Main functions of a Key Account Manager
The duties of a KAM are as diverse as they are challenging, and every day presents new opportunities to demonstrate your value. Let's look at the most common responsibilities below:

Strategic account development
Strategic development is at the heart of the KAM role. This responsibility involves creating customized plans that align client objectives with the company's capabilities. KAMs devote considerable time to analyzing each account's potential , identifying growth opportunities, and developing strategies to capitalize on them. Long-term planning is crucial, including establishing measurable milestones and defining success indicators that will guide the development of the business relationship.

Relationship management
Multi-level relationship management is a fundamental part of the KAM's role. This involves cultivating and maintaining meaningful connections with different stakeholders within the client's organization, from the operational level to senior management. Strategic communication plays a vital role, ensuring that all stakeholders are aligned on common goals. KAMs act as brand ambassadors , building trust and strengthening their company's position as a strategic partner.
An argumentative text is a type of writing that seeks to defend an idea or position through the use of different types of arguments and logical reasoning. Unlike expository text, which merely provides information, an argumentative text seeks to persuade the reader by using evidence, data, and solid arguments to support its main thesis.

Do you want to persuade your readers while enchanting search engines? Then you'll need to know what an argumentative text is, its main characteristics, and how to write one step by step.


What is an argumentative text?
An argumentative text is one that presents its own usa student data arguments to defend an initial premise. That is, this type of text presents a thesis or opinion based on specific facts and/or evidence. The stronger the evidence or arguments presented, the greater the chances of convincing and/or satisfying the reader.

What are argumentative texts for?
The purpose of an argumentative text is to present information in a valid and consistent way , something that is undoubtedly increasingly important in a world filled with fake news. The idea is that the reader will agree with us by the end of the text, or at least have changed their original opinion.

If we apply this to the world of the internet and search engines like Google, we can see the importance of mastering argumentative writing. We're talking about fulfilling the famous search intent , offering something of value to the user, and, ultimately, persuading them to stay and read our text until the end.

Argumentative texts help us structure our articles appropriately and meet user needs.