Wouldn’t you want a clear image of what it looks like before you shell out the cash? Oru Kayak does an incredible job showing their foldable kayaks from all angles, giving customers a clear picture of what it looks like, how big it is, and how to use it:
And, if your product calls for it, deploy videos as well (like The Lori Wall Bed does, to show how their Murphy Bed folds up).
If a product comes in multiple colors, show phone number list them all, and do it all on the same product page, so the shopper doesn’t have to visit multiple pages to get what they want. People buy with both their brains and their hearts. The easier you can make it for them, the better.
Much like quality photos, high-caliber copywriting builds credibility for your brand. I speak for all writers everywhere when I say, proofread ? proofread ? proofread ?.
Use catchy headings to get shoppers’ attention, and robust product descriptions to reel them in. And trust me, you don’t have to be a professional writer (I’m not – I’m actually Privy’s Employee Experience Manager!). Just write how you speak and provide the information you think your customers would want about your product, and you’ll be golden.
Have great copywriting
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